Background & Process
A multinational automotive client came to Dolphin Analytics not understanding their app & website
The client prioritised understanding the sign-up process
Started by understanding the sign-up flow and tagging the app using Google Analytics & web page tracking
Created funnel & segment reports to understand how users were signing up to the app
Created insights doc gathering all insights to drive new data-driven design strategies
Rolled out a product testing framework for the client to use for all future design sprints
Outcomes
Uncovered insights in user key journeys to improve sign-up completion by 67%
Discovered bug and increased signups by 1,000 a month*
Could 2X sign-ups by localising language
Set up 6 STEP data-driven framework for future processes
