50+
Clients Helped
100M+
Data Points Analysed
750+
Events Tracked
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Google Analytics
Free comprehensive analytics tool
Google Tag Manager
Tag Management & Event Tracking
Mixpanel
Analytics tool for tracking user behaviour over time
Heap
Cloud-based analytics tool with easy setup
Digital tracking
Digital tracking analytics is the processes of collecting, measuring, and analyzing data about how users interact with your marketing campaigns, website, or app. This data can be used to understand what is working well, what needs improvement, and how to optimize your marketing & product strategies for better results. Why is this important?
Understanding your audience
Measuring the effectiveness of your marketing
First Steps
If you are new to marketing, website, or app tracking analytics, there are a few things you need to do to get started
1) Measurement Plan
A marketing and product analytics measurement plan is a roadmap for tracking and measuring the effectiveness of your marketing and product strategies. It helps you to identify the metrics that matter most to your business and to track those metrics over time.
2) Select Tools
There are a number of different analytics tools available, so it is important to choose the right ones for your needs. Some popular analytics tools include Google Analytics, Google Tag Manager, Heap Analytics, Adobe Analytics, and Mixpanel.
3) Collect Data
Once you have chosen your analytics tools, you need to start collecting data. This can be done by adding tracking code to your website or app as well as a centralised tag management platform
4) Analyse Data
Once you have collected data, you need to analyse it to understand what it is telling you. This can be done by using the reports and dashboards that are provided by your analytics tools.
How we can help
We're experts in the most widely used tracking tools but have expertise across all digital analytics so get in contact, we're here to help
Google Tag Manager
Google Tag Manager is a tag management system that allows you to add and manage tracking codes on your website or app without having to edit your code. This makes it easier to track a wider range of data and to implement changes without having to involve a developer.
Google Analytics
Google Analytics is the most popular analytics tool available. It's free and provides features for tracking user data and measuring the effectiveness of your marketing campaigns. Google Analytics 4 (GA4) is the latest version which offers a number of new features and capabilities.
Heap Analytics
Heap Analytics is a behavioral analytics tool that provides a detailed view of how users interact with your website or app. This can be helpful for understanding user behavior and identifying areas where your website or app can be improved
Mixpanel
Mixpanel is a user behavior analytics tool that helps you understand how users interact with your product. This can be helpful for understanding user engagement, identifying churn risks, and optimizing your product for better results.
Dolphin Analytics can help with tracking today
Proven track record of success
Experienced team of analysts
Use of the latest tools & technologies
Customised solutions for each client
Confidentiality and security
Competitive & transparent pricing
Google Analytics certified
Effortless client communication
Standard
Work kicks off within 5-10 business days
£75
/per hour
2 hours minimum
Express
Work kicks off within 24-48 hours
£99
/per hour
2 hours minimum
Dolphin Analytics can help supercharge your business
With our Google Analytics & Tag Manager packages
Basic
from
£999
(Inclusive of VAT)
Basic Measurement Plan
Essential GA Set Up
1 Marketing Channel Tracked (+£250 p/channel)
1 Event Tracked (+£150 p/event)
1 Custom GA Report (+£100 p/report)
Business
from
£2499
(Inclusive of VAT)
Business Measurement Plan
Business GA Set-up
4 Marketing Channels Tracked
4 Website/App Events Tracked
3 Custom GA Reports
2 Additional Support Sessions
Enterprise
from
£4999
(Inclusive of VAT)
Enterprise Measurement Plan
Enterprise GA Set-up
All Marketing Channels Tracked
All Website/App Events Tracked
Real-time Looker Studio Dashboard (£500/per month)
Enterprise Support
Registered Address
Get in touch to level up your marketing and product analytics today!
(+44) 07792 284780
team@dolphinanalytics.co.uk
124 City Rd, London, EC1V 2NX
Branch Office
Send Us Message
Fill up the form and our team will get back to you within 24 hours.
Get a project? let’s talk
Call +44 7792 284780 or book a call today