We fix what’s broken across your digital marketing and hand you the numbers and insights you can finally trust. A team of analysts, engineers and tracking specialists, supercharged by AI.
Less hair-pulling, more answers. Free review, no commitment.
Performance, B2B, media, SEO, e-commerce and digital agencies plug us in alongside their teams. In-house teams get the analytics team they struggle to hire, up and running overnight to tackle whatever's needed.
Agencies
Axon Garside 
connective3 
AKQA 
WPP 
Omnicom 
Cedar 
Boltahead 
Noisy Beast 
Robot Zebra 
Pixated 
Passionfruit 
Mediahub 
Incisive Media In-house teams
Toyota 
Volvo 
Ada Ventures 
Preqin 
Heidi 
ElevateJet 
Octopus EV 
Illumicrate 
Tesco Tools we work with
Google Analytics, Adobe Analytics, Mixpanel, Heap, Hotjar, Google Tag Manager, Google Ads, Meta, TikTok, LinkedIn, Amazon, Shopify, Klaviyo, HubSpot, Salesforce, BigQuery, Databricks, Snowflake, Supermetrics, Adverity, Funnel, Fivetran, Looker, Tableau, Power BI, and more.
Plus Sonar, our in-house automated tracking tool, and Surface, our automated insight and reporting tool, both built ourselves.
The same data problems come up for almost every marketing team we meet, agency-side or in-house. They usually sound like this.
“We don't know if our tracking is right”
GA4 says one thing, Meta Ads says another and Shopify says a third. Nobody can explain the gaps, so nobody fully trusts any of the numbers.
“We can't prove ROI”
The board wants to know what marketing returned. The dashboards claim plenty, the bank account says less, and there's no defensible number in between.
“Reporting eats our week”
Gathering, reconciling and formatting the same numbers from every platform, every month, before anyone even gets to ask a useful question of them.
“We can't find or hire the analytics staff”
Analysts, data scientists and data engineers are slow to hire and expensive to keep, and one hire rarely covers all three skill sets.
“We're sitting on tonnes of data and still can't answer basic questions”
The data exists, somewhere, across GA4, the ad platforms, the CRM and the store. Linking it into one answer is the part nobody has time for.
“We can't win, keep or upsell clients”
Without analytics we can lean on, we're not winning the pitch, keeping the clients we've got, or upselling the ones who stay. Good data is how an agency proves its worth.
Agencies and in-house teams we plug into as their analytics bench, on what it's like to have us on the team.
Partnering with Dolphin Analytics resonates with us because it gives us extra capacity with heavily fluctuating demand in this current climate around new tracking implementation technologies. It's the offering of dealing with experts with a no-fuss approach. They're so valuable, solving our biggest pain points by providing on-demand expertise. In any agency setting there is always a lack of capacity for niche skilled expertise, and Dolphin Analytics provides that.
Alan Ng Chief Innovation Officer, Connective3 Marketing agency, 150 people Working with Dolphin Analytics has been a pleasure. Olam and his team were brought on to help us work through client issues outside our usual area of operations. Their team worked seamlessly alongside Axon Garside for our clients. They led the project, identifying the solution swiftly, before developing the fix and completing the jobs rapidly. Dolphin Analytics' communication was great throughout, keeping my team updated. This is the beginning of a fruitful business relationship between both businesses.
Spencer Montagu Marketing Director, Axon Garside B2B marketing agency, 20 people Olam and his team joined us when our product analytics was still in its infancy. Within weeks they'd resolved a host of issues with our Heap events and reports, giving us a much clearer picture of how customers used the platform. They then helped our product and UX team embed a framework for experimentation, so we could validate ideas and deliver value far more quickly: a real step change in how we build products. Olam is a genuine people person, and his collaborative approach was hugely appreciated. I extended the engagement numerous times and am hugely grateful for the change he helped enact.
Jack Levy Head of Product, Preqin In-house product team Data can be complex and, more often, it is made unnecessarily so by the people within it. However, Dolphin Analytics' skill is in understanding what's possible, what's necessary, and making that easily understood and implemented. It's rare to have such consistently good and reliable data expertise, but Dolphin Analytics always delivers.
Dino Myers-Lamptey Managing Director, Mediahub Marketing agency, 500 people Dolphin Analytics joined our team and quickly became a valuable asset that we wanted to extend onto other projects. They are able to think critically, stay solutions-oriented, and know how to work with others, bringing their expertise and point of view on data and analytics. Beyond the technical skill across various analytics tools, they have broad experience with different types of analysis, which makes them able to step up to different challenges.
Payam Cherchian Data & Analytics Director, AKQA (now EssenceMediacom) Web & design agency, 40 people We turned to Dolphin Analytics when we had a data project we needed specialist input on. The team took time to understand our challenges, ambition and the nuances of our business to propose a bespoke solution. They broke down complex processes in a way we could communicate across our teams and clients to build into our roadmap.
Joseph Costello Global Strategy & Insights Director, Cedar Swipe / scroll → 1 / 6
Tracking, Insight and Reporting lead, following the natural data journey: capture it right, understand it, prove it. Compliance and Experimentation support the three. And we do all five the new way.
capture it right
Audits, set-ups, fixes and server-side tracking across GA4, Google Tag Manager and the ad platform pixels that feed your optimisation.
understand it
Marketing, web and app optimisation: which platform to trust, which channel drives revenue, what to do next.
prove it
Automated dashboards and reports that prove ROI without eating your week.
One answer
£142,380
GDPR and cookie audits, consent set-up and GRC. Compliant tracking and accurate tracking are the same job done properly.
Test and learn: CRO and A/B testing that turn insight into revenue.
Years of doing this by hand for 50+ agencies and brands taught us what needs automating. So we built the tools that do it:
Powers · 01 Tracking
Our tracking scanner, and the first step of every audit.
Why it exists: you can't fix tracking you can't see. Sonar shows us both the truth before any work starts.
Scan your site →
Powers · 01 Tracking + 02 Insight + 03 Reporting
Our analytics platform: the new way, productised. It's the engine behind the Tracking, Insight and Reporting pillars.
Why it exists: reporting used to eat a week a month and still left three numbers that disagreed. Surface gives the week back and settles the argument.
We've spent years doing this work by hand: the audits, the reconciliations, the monthly reports. So we built tools that automate it, for tracking, insight and reporting alike.
The old way
The new way
And we keep building: whenever a client's stack needs a new connector or tool, we make it.
Dolphin Analytics has helped an agency avoid exposure to a potential GDPR fine of up to €20M, saved a media agency 20 hours a week on reporting, and shown brands which of their ad numbers reflect reality.
Connective3 · Performance agency
20+ projects
delivered · 5 clients
Tracking, visualisation and insight delivered across their client roster, helping keep retainers worth multiple six figures combined.
How: embedded team · tracking fixes · Piano Analytics · dashboards
Toyota · via AKQA
3x conversion rate
after the repaired journey
People were dropping out through hidden gaps in the journey. The work found the weak points, closed them with experiments, and kept more of the same traffic moving to the end.
How: insight · conversion funnel repair · experimentation
ElevateJet · Private aviation
<3 months
from zero to 8 channels wired
Tracking, CRM attribution, BigQuery and Looker dashboards from a standing start; their agency's performance finally provable, and a new partner onboarded on the evidence.
How: 3 sites → HubSpot · BigQuery + Looker · new-agency onboarding
Illumicrate · with Noisy Beast
5x ROAS
Confirmed against Shopify sales
We implemented a new tracking infrastructure and analysed performance across channels. The work confirmed Meta was profitable, giving the team confidence to increase spend and use better measurement to grow the waitlist.
How: full tracking setup · cross-channel analysis · profitable Meta spend confirmed
Heidi · Ski travel
2 weeks
From zero to launch-ready dashboards
Looker Studio built from scratch for a team with no data resource, ready in two weeks to run Black Friday on live numbers and see what to promote.
How: Looker Studio from scratch · launch support · no internal resource needed
Senior analytics on tap: the person who has seen your problem before, and the specialists who make the fix hold. No months-long hire, no guesswork.
Olam built his first website and quickly realised he couldn't tell what people were doing on it, which marketing brought them there, or what was actually working. Learning to answer those questions became his career; over a decade of analytics experience later, it became Dolphin Analytics.
Olam Sule
Founder, Dolphin Analytics
A globally distributed team that plugs into your agency or your in-house marketing team. Every skill set from day one, so you get the answers without building the function yourself.
Read the data and find what actually matters.
Model it and forecast what happens next.
Build the pipelines so it all holds together.
Fix the tracking so the numbers you act on are real.
Senior expertise on tap rather than a months-long hiring round. Engagements are founder-led, and the team scales behind them.
Every Dolphin Analytics engagement starts with a free audit. Tell us what's going wrong with your data, by voice or text, and we come back with a considered response. From there it's a scoped project or an ongoing value-based retainer.
Type or talk us through what's going wrong, what you've tried and why it hasn't worked. Three open questions, no booking forms, no sales call to sit through.
We read the transcript, look at the problem properly and come back with a considered response. Sometimes a call helps us clarify the problem. Sometimes we need view-only access to the relevant systems to see what's happening for ourselves. We'll tell you what we need and why.
Pricing is value-based on both: you pay for the outcome, not the hours.
We fix one scoped thing.
We run your analytics, ongoing.
The things agencies and marketing leads actually want to know before they let anyone near their data. Straight answers, no hedging.
If your question isn't here, ask it in the free audit. You'll get a straight answer either way.
Ask us directlyYes, and we put it in writing. Every engagement comes with a data processing agreement, and you keep the right to delete: if we part ways, whatever we hold gets erased. Where AI is involved, we work through LLM APIs that delete data within days and never train on it, with zero-data-retention and anonymisation available for sensitive work. Nothing leaves our hands without a human reviewing it first.
Every figure is checked against the source data by a validator before anything ships, and a senior analyst owns it. That validator once caught a claimed 23% that was really 21.4%. The AI drafts; it never gets the final say.
Neither has to move. We plug in alongside the team or agency you already have, or build the whole measurement function from scratch when there's nothing there yet. Agencies white-label us as their analytics arm; in-house teams get the capability they can't hire fast.
Having the tools isn't the same as trusting them. If your dashboards disagree with each other, that's the giveaway. We fix the tracking underneath so the numbers finally match, then make them readable.
To cover this properly you'd need an analyst, a data scientist and an engineer, plus months to find them. You plug all three in from day one, for a fraction of the standing cost of one senior hire.
No catch. AI now does the hours a person used to, so we charge for the outcome rather than the time. The saving is real, not a corner cut.
Fair, and it's exactly why the front door is a free audit. You tell us what's wrong, we come back with what we'd do about it, and you see the quality of the thinking before you spend anything. The first paid step is fixed-scope, so the risk stays capped.
You get a considered written response within a few days: what looks broken, what it's costing you, and what we'd do next. If it makes sense, that becomes a scoped project or an ongoing retainer. If it doesn't, you keep the findings. A call only happens if it's useful.
Less than you'd think. Viewer access to the platforms in question is enough for the audit, and nothing changes in your accounts without agreeing it first.
Talk it through or type it out. Three questions, a few minutes. We read every transcript ourselves and reply with how we can solve your problem.
No calendar. No sales script. We review every response before suggesting a call.
Tell us which numbers you don't trust, what looks broken, and where you see it: GA4, Meta, Shopify, HubSpot, or somewhere else.
Include internal fixes, agencies, freelancers, or tools. What changed, what stayed broken, and why do you think it failed?
Is there a deadline, launch, reporting cycle, or campaign spend at risk? Tell us what fixing it would change.
Prefer email? olam@dolphinanalytics.co.uk.