Digital Marketing Optimisation & Reporting

Mar 19, 2020

Background & Process

  • Clients' pain point was lack of visibility on £100k+ per month marketing spend leading to the inability to optimize marketing

  • Created reports required to ensure all KPI segments and metrics were captured across all marketing channels

  • Manipulated data in Tableau & with SQL to aggregate data for cross-channel comparison

  • Built automated Tableau dashboards producing charts for reporting documentation

  • Created weekly reports doc where charts were exported charts and analysis was fed back to the client


  • Reduced Social Creative & Copy from 20 to 5 Variations with 20% conversion increase

  • Cut reporting time in half from 4 days to 2 days

  • Marketing reporting transformed with best-in-class data visualisation & insight

Send Us Message

Fill up the form and our team will get back to you within 24 hours.