The team behind this blog
An analytics agency: a human team, supercharged by AI, fixing tracking, reporting and attribution for agencies and in-house marketing teams.
We're an analytics agency that fixes the data challenges agencies and in-house marketing teams pull their hair out over: tracking nobody trusts, reporting that eats the week, and data that never quite becomes an answer.
We're a human team, supercharged by AI. Our data analysts, data scientists, data engineers and tracking specialists lead the work. AI runs the heavy lifting underneath: automated tracking audits across GA4, Google Tag Manager, Meta, Google Ads, Shopify and Klaviyo, and monthly reports that generate in minutes. Every number is machine-checked against the source data before anyone sees it.
The agency is run by Olam Sule, an experienced analytics lead who has worked on brands including Toyota, Volvo, Octopus EV and Preqin. He used data and AI to sell his own six-figure ecommerce business.
The posts here come from that work: the problems we fix each week for agencies and brands across the UK, Europe and the US.
Where does your data stop making sense?
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