Notes

The blog

Practical write-ups on tracking, attribution and reporting: what breaks, why, and how we fix it.

Best Web Analytics Agencies in the UK (2026)

Web analytics agencies in the UK compared: Walker Analytics, Measurelab, Semetrical, Cyber-Duck, Impression and Dolphin Analytics, and who each one fits.

  • Web Analytics
  • Agencies
  • UK

What GA4's Cross-network channel really means

Cross-network in GA4 explained: how Performance Max and Demand Gen get bundled across Search, Display, YouTube and Gmail, and how to see what it hides.

  • GA4
  • Google Ads
  • Attribution

Google Tag Manager Audit Checklist: 6 Passes

Google Tag Manager audit checklist in six ordered passes: container, tags, triggers, variables, dataLayer and Consent Mode, with the fault each catches.

  • Google Tag Manager
  • GTM
  • Tracking

Fix HubSpot Form Tracking in GA4

HubSpot form tracking in GA4: why iframe and embedded forms break GTM's form trigger, the message-listener fix, and marking the key event for Google Ads.

  • GA4
  • HubSpot
  • GTM

Shopify Analytics vs GA4: Which to Trust

Shopify analytics vs Google Analytics (GA4): what each measures, why the revenue numbers disagree, and which number to trust for orders and marketing.

  • Shopify
  • GA4
  • Ecommerce Tracking

Google Ads Not Tracking Conversions: How to Fix It

Google Ads not tracking conversions? The five usual causes, from tag status and auto-tagging to GA4 import and Consent Mode, and the checks that fix each.

  • Google Ads
  • Conversion Tracking
  • Troubleshooting

Facebook Pixel Check: Is It Actually Firing?

Facebook pixel check: confirm the Meta Pixel fires using Pixel Helper, Events Manager and the network tab, plus why a firing pixel can report wrong sales.

  • Meta Pixel
  • Facebook Ads
  • Tracking

How to Check What Tracking a Website Uses

How to check what tracking a website uses: read the page source, watch the network tab, run extensions or a scanner to find GA4, GTM and the Meta Pixel.

  • Tracking
  • GA4
  • Meta Pixel

Google Analytics Not Working? Run This Check

Google Analytics not working? A fast check to tell if Google is down or your GA4 tag is broken, with fixes for no data, Realtime, events and DebugView.

  • GA4
  • Google Analytics
  • Tracking

Google Analytics vs Mixpanel vs Adobe vs Amplitude

Google Analytics vs Mixpanel compared, plus Adobe CJA and Amplitude: web analytics versus product analytics, real pricing, and which fits your team.

  • Analytics Tools
  • GA4
  • Mixpanel

Best Digital Analytics Audit Tools (Free and Paid)

Digital analytics audit tools compared: Google Tag Assistant, GA4 DebugView, ObservePoint, Stape and free Sonar. What each proves, what it misses, the cost.

  • Analytics Audit
  • Tracking
  • GA4

Cookie Consent Blocking Google Analytics? Fix It

Cookie consent blocking Google Analytics? Why your cookie banner cut GA4 sessions, how Consent Mode v2 recovers the lost data, and where to check first.

  • GA4
  • Consent Mode
  • Cookie Consent

Shopify Checkout Tracking Not Working? How to Fix It

Shopify checkout tracking not working? Diagnose why purchase events stopped after Checkout Extensibility and fix GA4, Google Ads and Meta pixel fast.

  • Shopify
  • Checkout Tracking
  • GA4

How to Hire a Google Analytics Consultant

Google Analytics consultant guide: what GA4 and web analytics consulting covers, consultant vs agency vs freelancer, questions to ask and fair pricing.

  • GA4
  • Google Analytics
  • Consultant

Shopify Google Tag Manager Setup (Checkout Included)

Shopify Google Tag Manager setup for GA4: GTM in the theme, a custom pixel for checkout and purchase events, and fixing tracking a checkout change broke.

  • Shopify
  • Google Tag Manager
  • GA4

Web Analytics Agency: What They Do and How to Hire

Web analytics agency guide: what one does across GA4, Adobe and Matomo, when to hire one, how to choose, and typical pricing so you buy the right help.

  • Web Analytics
  • Agency
  • GA4

Google Tag Manager Consultant: When to Hire One

Google Tag Manager consultant guide: the GTM, server-side tagging and consent mode work, freelancer vs agency, red flags, and what fair pricing looks like.

  • GTM
  • Google Tag Manager
  • Tracking

Google Ads Conversion Tracking: Setup and Fixes

Google Ads conversion tracking setup and fixes: the Google tag, GTM, enhanced conversions, and how to stop double-counting so your reported numbers match.

  • Google Ads
  • Conversion Tracking
  • Enhanced Conversions

Google Analytics Not Tracking Conversions: Fixes

Google Analytics not tracking conversions? The usual causes in GA4 and Google Ads: key events, broken tags, Consent Mode, GCLID, and how to confirm each.

  • GA4
  • Google Ads
  • Tracking

GA4 Audit Checklist: 5 Passes, What Each Catches

GA4 audit checklist covering data streams, key events, Consent Mode, DebugView and BigQuery, in the order that catches the most tracking faults first.

  • GA4
  • Tracking
  • Audit

Why Meta Ads Over-Report Conversions (and the Fix)

Meta ads overreporting conversions: why Meta Ads Manager shows more sales than Shopify and GA4, how view-through inflates it, and the reconciliation fix.

  • Meta Ads
  • Attribution
  • Tracking

How to Choose a Google Analytics Agency

How to choose a Google Analytics agency: the GA4, GTM and consent questions to ask, typical pricing, red flags, and when to hire versus keep it in-house.

  • GA4
  • Google Analytics
  • Agency

Digital Analytics Tools in 2026: 6 Platforms Compared

Six digital analytics tools compared: GA4, Adobe, Amplitude, Mixpanel, PostHog and Matomo. What each is for, real pricing, and which fits your team.

  • Analytics Tools
  • GA4
  • Adobe Analytics